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Excerpt from “IKEA Timeline 1931-2010”


At age 5, Ingvar Kamprad starts selling matches to nearby neighbors. Door-to-door salesboy forgoing toys in favor of petty cash. Pint-size entrepreneur sporting an innocent milk mustache. A kindergartener hawking fire.


When he’s 7, Ingvar rides his bike to buy in bulk from Stockholm. Pedaling for a profit. His inventory grows into flour seeds and Christmas trees. Greeting cards and ballpoint pens. Ingvar Kamprad wishes the world, All the best…


IKEA is founded. Ingvar’s father gives him money for his success in school. A rich senior year. He combines his initials with the first letters of the farm and village where he was raised. Among other items, IKEA sells watches, wallets, and nylon stockings. A Scandinavian swap meet is born.


IKEA ads appear in the paper. Folks wake up and read about who died written beside the picture of a gold watch. A mail-order service and milk truck form to make deliveries of purchased merchandise to train stations. Lucky men open boxes and have wrists that shine.


IKEA sells furniture. People realize local forests produce the best dining tables. They hunger for more. Beds. Bookcases. Buffets.



About Daniel Romo

Author of Apologies in Reverse (FutureCycle Press, 2019), When Kerosene's Involved (Mojave River Press, 2014) and Romancing Gravity (Silver Birch Press, 2013). I'm partial to prose poems. Alliteration. And fragments.

4 responses »

  1. you are now the resident expert on not only the deconstruction of the chola, but on ikea poetry. get yourself a decent ‘sweedish-chef-meets-emiliano-zapata’ accent and you’re untouchable.

  2. I don’t know what about aesthetically sleek Swedish furniture speaks to you, but I’m enjoying these poems.


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